According to James Trezona, Mason Zimbler’s strong POS, promotional and lead-generation campaigns, this year saw it achieve “superb results” with its work on Toshiba’s ‘Bringing innovation to life’ campaign. To reinvigorate the Toshiba brand and launch two new feature sets, MZ created a fresh and original integrated campaign, and through the use of colourful, imaginative and vibrant material it designed its own Toshiba World. The project was deemed a resounding success – in 2008, Toshiba showed a 26.3% growth in product shipments in the UK alone. The campaign also won CNET’s prestigious Technology Marketing Campaign of the Year Award 2008 and helped the agency win their appointment as Toshiba’s lead B2B agency for EMEA.

Another key contract for the last year has seen the team working with Microsoft on their ‘Dream Office’ campaign. Microsoft set a target of $600k sales for the campaign as a whole, but the first wave of DM alone, smashed this, generating a revenue pipeline of almost $1.3m. The overall campaign provided triple digit ROI, and qualitative feedback also showed a positive impact on brand perception.

Following their success on the ‘Dream Office’ project, Microsoft appointed the team to manage their ‘Journey through life’ campaign, (built entirely in Silverlight). Crucially, almost 15,000 prospects visited the notebook partners solutions offers page. Marketing and Business Development Manager Jimmy Kyle says, “These key campaigns are of a major significance to us – they’ve allowed us to be innovative. They all produced impressive results.”

Another exciting development in the last 12 months has seen Mason Zimbler win a five-way pitch to triumph as Seagate Technology’s leading agency, with a remit to implement the brands new European marketing strategy. Other work has included projects for Nikon, Qube Global Software, Adobe, and SAS.