100 Victoria Street

Social network & community project for the Chartered Institute of Management Accountants (CIMA), based on extensive consulting with the client during 2008 (going live on 20th April). 1 Ben Heald CEO Sift 1 2009-04-17T12:24:50Z !/assets/149/logo.jpg! Ben Heald, CEO of Bristol-based Sift, says his company is proof that the future of publishing is online, on the one hand as a publisher in its own right through its Sift Media business, and on the other as a digital agency with a number of publishing clients; so perhaps the sector isn’t as hard hit by the current climate as some might have us believe. Heald says, “The last 12 months have been about leveraging our position as experts in the online community/social networking space to grow the business long term.” !/assets/149/01.jpg! Historically, Sift has been known for its traditional publishing offering, but with the sector suffering over the last nine months, it has been focusing more on the public sector, member associations and not-for-profits. It has have also retained its focus on the accountancy sector, trying to grab a bigger share of wallet from their 1,000 accountancy firm clients. In a slightly unusually turn for an online publisher, Sift has recently launched a number of new events: ThePitch 2009 (a regional competition for start-up businesses in partnership with the IOD); and a cloud computing summit in December following the recent launch of its cloud computing community BusinessCloud9.com. In terms of new sectors, they’ve launched FinReg21.com – an online community focused on helping to reform the global financial industry and have also started to look more at the corporate sector for new clients. The company had also planned to launch its first business lifestyle site late last year, but given the sudden gloomy skies, this was temporarily placed on hold. !/assets/149/02.jpg! The team cite some of its most memorable contracts from the last year as FinReg21.com – a joint venture with US business Market Platform Dynamics to develop a community for those affected by new global financial regulation. It is also proud of BusinessCloud9.com – Sift’s own community aimed at those interested in cloud computing. Ascent Publishing is another one – a range of sites for Ascent (part of Centaur Media) including Homebuilding & Renovating (www.homebuilding.co.uk) and Plotfinder (www.plotfinder.net). There has also been the Kennel Club – a range of sites for the Kennel Club including the main site (www.thekennelclub.co.uk) and the Crufts site (www.crufts.org.uk). But it says that the development of a social network and community project for the Chartered Institute of Management Accountants (CIMA) has been the most significant win on the whole year. In the world of glittering awards dinners, Sift has been to its fair share, having been nominated for two awards (Specialist Digital Publisher & Digital Publisher – Business) at this year’s Association of Online Publishers (AOP) Awards. In addition, in early 2009 Heald took part in WebMission 2009 (a competition for the UK’s most exciting Web 2.0 businesses to visit and network in Silicon Valley for a week). Other significant developments include the appointment of Alan Howarth as the new Chairman following Bill Passmore’s retirement. “Alan’s very well connected – you can never do enough networking – so that has been all positive. Beyond that, while there have been no changes to the SMT, we have a new four-person events team and put investment into account management.” !/assets/149/03.jpg! Reflecting on the recession, Heald says, “Like everyone, we’re seeing some delays in sign-offs from clients and an ever-increasing focus on ROI. We’re trying to be cautious about hiring new staff, but, at the same time, now’s the time to take advantage of the rapid changes that the digital revolution is offering. We have increased head count by approximately 15 over the last 12 months.” As for the next 12 months, the year ahead is set to see more growth for Sift. “We’re currently looking at an acquisition and in Q4 will be releasing a new product for our accountancy firm clients.” And, as if they aren’t busy enough, in August 2009, the Sift team is due to up sticks and relocate to bigger offices (11,000 sq ft), which are situated right next to Bristol’s thriving St Nick’s Market. 5 60 149 Paul Southgate - Account Manager [Paul joined us from failed Bristol business Brilliant Weekends] David Karney - Business Development Manager [David joined us from Bristol business Potential Difference Warren Turney - Management Accountant [Warren joined us from Bristol business ITC Compliance] bheald@sift.com Ben Heald (CEO) 07710 428871 true false FinReg21.com - joint venture with US business Market Platform Dynamics to develop community for those affected by new global financial regulation. BusinessCloud9.com - Sift's own community aimed at those interested in cloud computing. Ascent Publishing - we've developed a range of sites for Ascent (part of Centaur Media) in the last year including Homebuilding & Renovating (www.homebuilding.co.uk) and Plotfinder (www.plotfinder.net). Kennel Club - we've developed a range of sites for the Kennel Club including the main site (www.thekennelclub.co.uk) and the Crufts site (www.crufts.org.uk). NHS Connecting for Health - Collaboration and group spaces project (www.espace.connectingforhealth.nhs.uk) false false 10 100 BS1 6HZ 1 Target [Bath] - Advisory, audit, tax Roxburgh Milkins [Bristol] - Legal Lloyds [Bristol] - Banking 48 129 jskinner@sift.com James Skinner (COO) 07966 694537 0117 915 9600 true Bristol 7104832 true 5897599 true 2009-06-01T08:26:42Z www.sift.com B2B, NfP, Public sector, Membership organisations, accountancy, corporates 1996

19-20 Elmdale Road

National Apprenticeship system: Winning this multi-million pound contract has led S-cool to become a major government supplier and allowed S-cool to rapidly develop a specialist government consulting arm. S-cool is now regularly asked to contribute to governments education and vocational training strategy and policy development, and offers its systems along with practical support to government bodies implementing 14-19 educational policies in all regions of the country. 1 We are a Microsoft Gold Partner. THeodore Mason CEO S-cool 1 2009-04-15T15:58:44Z !/assets/106/01.jpg! S-cool, providers of e-learning solutions to the education and business sectors, went through something of a transformation in 2008, when they split into three divisions; S-cool Education, S-cool Youth Marketing and S-cool Business Services. CEO Theodore Mason explains that while the company already offered three very separate services under the umbrella of S-cool, and while many of the skills needed to implement those services were the same, they knew that in order to help the different divisions grow, each area needed a dedicated and experienced team. The S-cool Education division provides web-based applications which support young people in navigating their learning and career choices. S-cool Education develops and implements products that support over one million learners in secondary education, having been adopted by over half the local authorities in England. 14-19 year olds can use S-cool online resources for a range of activities to support their learning. For instance, learners can search and apply for a range of learning, work experience and other career opportunities. The S-cool Youth Marketing division provides a leading revision website offering exam resources for both students and teachers. The team prides itself on providing excellent revision content, prepared by teachers for both G.C.S.E and A Level courses. Every year, over three million students access the revision site for help with their exam revision. The company’s newest division is S-cool Business Services, which offers an online employee performance management service called ‘ItsGenie People Performance’, a system designed to help businesses improve and sustain employee productivity. It uses real-time dashboard technology to provide instant visibility of effort and achievement. Over the last year, S-cool has gained over 40 employees, has opened a new office in Manchester and is currently hunting for office space in London. 5 50 106 Richard Mojel, Managing Director, S-cool Education. Marissa Ellis, Product Development, S-cool Education. Unus Goga, Public Sector development, S-cool Education. Chris Rogan, Managing Director, S-cool Business. These positions demonstrate S-cool's ability to change and grow to meet market, client and environmental needs. During 08/09 S-cool split into three divisions, each focusing on specific markets and audiences, but retaining a focus on "making more of people". Economies of scale and efficiencies across the business divisions have been successfully maintained. London, Manchester paul.hassan@s-cool.com Paul Hassan 07920262718 true false National Apprenticeship Programme: S-cool developed an online Apprenticeship recruitment and management system and piloted it in three regions of the UK. It was subsequently purchased by the Government to form the basis of their national Apprenticeship programme. Working in partnership with CapGemini (the LSC's contracted IT supplier), S-cool has continued to develop and advise on the national implementation of the apprenticeship system and has become a key supplier to the NAS (the new government body set up to run Apprenticeships in the UK). National Area Wide Prospectus and Common Application: S-cool developed a centralised system for the management and application of all educational and vocational training opportunities across England. In 2009 S-cool went from 3 Local Authority clients to providing over 65% of England's Local Authorities with a coherent system for managing, searching, promoting and applying for these courses. This is the first time a comprehensive search and select system has been implemented for the 14-19 age group in Europe, and is entirely down to S-cool's foresight and R&D investment. Launch of ItsGenie appraisal and business information tools: S-cool has extended the thinking behind a suite of tools originally designed for use in schools to work in the corporate market. It provides an online appraisal system which replaces the paper-based version so often used by organisations. As well as being able to demonstrate increased staff motivation and satisfaction it provides an organisation with a secure "People Business Intelligence Service". Communicating and aligning everyone's effort to the achievement of the Business Plan, it uses real-time dashboard technology to provide instant visibility of effort and performance. It identifies what your people need to learn and cultivates trust and commitment through regular communication and agreement, between Employees and their Managers. 16 true false 10 81 BS8 1SG 1 Through Bristol Media we maintain active relations with all the digital media SME's in the SW. 25 10 rebecca.bale@s-cool.com Rebecca Bale 01173707000 01173707000 true Bristol 6130000 false 2418119 true 2009-06-01T17:07:06Z www.s-cool.com Education, HR, Youth Marketing, NHS, People development 2000

Unit 2.1-2.3 Paintworks, Bath Road

The Mill – Probably the most awarded and respected post production and visual effects company in the UK. After pitching against some of the most creative agencies in the country we were appointed a few months ago to work across all their digital activity. They’ve got great ambitions for digital with some amazing content so a really exciting new client for us. 1 Stuart Avery MD E3 1 2009-04-20T17:03:58Z !/assets/182/logo.jpg! To say it’s been a busy year for E3 would be underplaying it, and the summary from MD, Stuart Avery is refreshingly honest. “It was a tough start to 2008, we lost two significant accounts due to the economic climate.” For many less experienced less focussed agencies, a £750k gap in revenues could have been the start of the end, but according to Avery, it just made the team roll up their sleeves and turn up the heat: “Both decisions were totally out of our control but how the agency responded to it wasn’t. We’d seen early signs at the end of 2007 that some clients were at risk if the climate got tougher so we started a strategic review of our existing accounts to see where we could add extra value.” !/assets/182/01.jpg! And the strategy paid off; between June and September 2008, E3 saw the biggest upturn in existing client spend in the agency’s history bolstered by Kia, their biggest and longest standing account doubling its digital spend and instigating a complete overhaul of kia.co.uk. “We’ve now seen all of our major clients increase the digital share of their marketing budgets” said Avery. E3 has also bagged a string of significant new business wins this year including CIMA, E.ON, AXA, Siemens, British Gas, Disney, National Trust and several new projects for the COI; including a 12 month project to design a social networking and collaboration platform for the Civil Service with the potential to be rolled out across all 500,000 staff. !/assets/182/02.jpg! “We’re being a lot more strategic when it comes to new business. So, we’re carefully choosing which pitches to go for and where we allocate our resources. The cost of acquiring new business is considerable for every agency so we want to ensure we pick our battles.” One recent highlight for E3 was being appointed to redesign The Mill’s web site, the most awarded and respected post-production and visual effects company in the UK. “After pitching against some of the most creative agencies in the country we were appointed to work across all their digital activity. They’ve got great ambitions for digital with some amazing content so they’re a really exciting new client for us”. The year culminated with Avery and Co-founder Mike Bennett successfully completing a management buyout, regaining a 100% stake. Proof if you need it that Avery and his team are extremely confident about the future. “We turned 2008 around, posted our best ever financial results. We are producing industry leading ROI, and have a fantastically talented team working for some of the most exciting innovative brands, so yes, we can’t wait to see what 2009/10 has in store for us.” 0 50 Cost of travel, especially trains to London 182 Mike, Art Director – Mike joined us in January from Graphico, continuing our investment into the creative team and senior talent. With over 13 years as a digital creative working with major brands Mike is a veteran of digital. Teresa, Account Director – Teresa was an Account Director at AKQA before joining E3. With significant traditional marketing experience together with 10 years in digital Teresa adds more great experience to the team. London stuart@e3media.co.uk Stuart Avery 01179021333 true false 1, New Kia UK site - We launched the new Kia.co.uk website a few weeks ago. It’s the first phase of a big step change for Kia online and is the fourth major iteration of the main UK site we’ve delivered since being appointed 2001. Since the launch commercial results have also been fantastic with a 50% increase in enquiries to dealers. 2, E.ON FA Cup sponsorship – A great high profile project with some pretty tight deadlines. We also got to run around the local park re-enacting famous FA cup goals to film for the pitch! 3, CIMA – CIMA’s operates in 37 countries, with online revenues of over £35m. We’ve just completed a consultancy project to develop their global online strategy for the next 3 years. 0 true false 10 46 BS4 3EH 1 BIMA Beef, Freestyle New Media 7 19 mike@e3media.co.uk Mike Bennett 0117 9021333 0117 9021333 true Bristol 3782855 false 3670812 true 2009-06-01T16:45:05Z www.e3media.co.uk All - B2C, B2B & Public sector 1997

Clifton Heights, Triangle West

Seagate In April we won a 5-way pitch to become the leading agency for Seagate Technology’s European marketing strategy. Toshiba In 2008 we were appointed Toshiba’s B2B lead agency for EMEA. Both were significant wins, with fantastic brands. 3 James Trezona MD Mason ZImbler 1 2009-03-25T11:55:12Z !/assets/45/01.jpg! According to James Trezona, Mason Zimbler’s strong POS, promotional and lead-generation campaigns, this year saw it achieve “superb results” with its work on Toshiba’s ‘Bringing innovation to life’ campaign. To reinvigorate the Toshiba brand and launch two new feature sets, MZ created a fresh and original integrated campaign, and through the use of colourful, imaginative and vibrant material it designed its own Toshiba World. The project was deemed a resounding success – in 2008, Toshiba showed a 26.3% growth in product shipments in the UK alone. The campaign also won CNET’s prestigious Technology Marketing Campaign of the Year Award 2008 and helped the agency win their appointment as Toshiba’s lead B2B agency for EMEA. Another key contract for the last year has seen the team working with Microsoft on their ‘Dream Office’ campaign. Microsoft set a target of $600k sales for the campaign as a whole, but the first wave of DM alone, smashed this, generating a revenue pipeline of almost $1.3m. The overall campaign provided triple digit ROI, and qualitative feedback also showed a positive impact on brand perception. Following their success on the ‘Dream Office’ project, Microsoft appointed the team to manage their ‘Journey through life’ campaign, (built entirely in Silverlight). Crucially, almost 15,000 prospects visited the notebook partners solutions offers page. Marketing and Business Development Manager Jimmy Kyle says, “These key campaigns are of a major significance to us – they’ve allowed us to be innovative. They all produced impressive results.” Another exciting development in the last 12 months has seen Mason Zimbler win a five-way pitch to triumph as Seagate Technology’s leading agency, with a remit to implement the brands new European marketing strategy. Other work has included projects for Nikon, Qube Global Software, Adobe, and SAS. 0 40 45 Amy Budd – Head of planning Amy is now in charge of the Mason Zimbler planning team. Reading jkyle@mzl.com Jimmy Kyle 0117 311 2000 true false Toshiba – Bringing innovation to life By linking strongly with POS, promotional, and lead-generation campaigns, we achieved superb results. In the UK alone over 2008, Toshiba showed a 26.3% growth in product shipments. The campaign also won CNET’s prestigious Campaign of the Year 2008. Microsoft – Dream office Microsoft set a target of $600k sales for the campaign as a whole. With only the first wave of DM the campaign smashed this: generating a revenue pipeline of almost $1.3m. The overall campaign provided triple digit ROI, and qualitative feedback also showed a positive impact brand perception. Microsoft – Journey through life The campaign (built entirely in Silverlight) delivered a high click-through rate, and increased time spent on both the campaign and Microsoft’s small-to-medium business sites. Crucially, almost 15,000 prospects visited the notebook partners solutions offers page. We consider all three of these campaigns to be significant, as they allowed us to be innovative with our ideas and execution and all produced impressive results. 10 true true Harte-Hanks 100 30 43 BS8 1EJ 1 Abba IPA Aspect Film and Video 46 1 jtrezona@mzl.com James Trezona 0117 311 2000 0117 311 2000 true Bristol 3500000 false 3000000 true 2009-05-29T12:33:48Z www.mzl.com IT / Telecoms 1997

Vicarage Court, 160 Ermin Street

Endsleigh – we were appointed to improve the creative and strategic output for Endsleigh. Our first project was to define the overall look and feel for the entire brand, and roll this out with brand guidelines across digital and offline media. Since our appointment we have developed a number of campaigns for a range of media, products and audiences, including, viral, email advertising and web, and are currently redesigning the Endsleigh web site. Other significant wins have included 3M, Discovery Channel, Mothercare, Regus, Liverpool Victoria, Clerical Medical and PDSA. 1 HyperlaunchDMG, GraphicoDMG, GasboxDMG, CheezeDMG, DigforfireDMG, JaywingDMG Matt Ramsay MD InboxDMG 7 2009-04-16T12:26:21Z !/assets/123/01.jpg! His promotion to CEO of both InboxDMG and sister company HyperlauchDMG (see entry 34) has been big news for the company, says Matt Ramsay. “We hope that by me overseeing both companies, we will forge a closer relationship between two of the biggest digital agencies in the region. It makes perfect sense because while Inbox serves more traditional campaigns, Hyperlaunch has a specialism, so by working closer together, we can cover all bases using both brands.” Inbox isn’t afraid to work with big name brands. This year it has taken on several high-profile clients including BlackBerry, Mothercare, 3M and PDSA. This year Inbox launched BlackBerry’s first consumer digital campaign across Western Europe – including online advertising, a campaign website, and partnerships with mobile networks across Europe. The objective was to generate direct sales of BlackBerry devices, through partner relationships. This activity was very successful and went through three stages of subsequent development and improvement based on results and learnings from the previous phases. Inbox were also named as sole digital agency for United Biscuits and are currently developing digital strategy and activity, including advertising, web sites and viral across all UB’s brands. Another big client win came in the guise of Endsleigh. Ramsay says, “We were appointed to improve the creative and strategic output for Endsleigh. Our first project was to define the overall look and feel for the entire brand, and roll this out with brand guidelines across digital and offline media. Since our appointment, we have developed a number of campaigns for a range of media, products and audiences, including viral, email advertising and web, and are currently redesigning the Endsleigh website.” Other significant wins include 3M, Discovery Channel, Mothercare, Regus, Liverpool Victoria and PDSA. 0 50 123 Paul Becque – Planning Director – Paul has strengthened our insight, strategy, planning and analysis offering to clients Bristol matt.ramsay@inboxdmg.com Matt Ramsay 01793 348 880 true false BlackBerry – we launched BlackBerry’s first consumer digital campaign, across Western Europe. The campaign included online advertising, a campaign site, and partnerships with mobile networks across Europe. The objective of the activity was to generate direct sales of BlackBerry devices, through the partner relationships. This activity was very successful and went through three stages of subsequent development and improvement based on learnings from the previous phase. United Biscuits – we are sole digital agency for UB. We are developing digital strategy and activity (advertising, web sites, viral) across all their brands including Jaffa Cakes, Hula Hoops, McCoys Crisps, Twiglets, Penguin biscuits and go ahead! 0 true true Digital Marketing Group plc 100 10 28 SN3 4NE 1 DMA, IDM, Spark We work closely with CX Partners, who provide us with web usability expertise 101 104 jack.thompson@inboxdmg.com Jack Thompson 01793 348 867 01793 348 880 true Swindon 2800000 false 2300000 true 2009-05-29T12:33:49Z www.inboxdmg.com All, B2B and B2C 1999

Dyrham Lodge, 16 Clifton Park

South West Regional Development Agency project (commenced March 2009) to implement new public facing website and corporate Intranet. A substantial project and one that will deliver real benefits to the South West region. 1 Alterian Plc Computacenter Serco UKFast Webtrends Dominic Mills Managing Director Auros 1 2009-03-24T13:37:42Z !/assets/39/logo.jpg! It’s been a busy year for this Clifton-based ‘content managed web solutions’ company, who has spent the last 12 months focusing on both growth and retention. MD Dominic Mills says, “We have a track record of maintaining and building long-term client relationships, which is critical to our business model and continued success.” But at the same time, 2007-09 has been a high-growth period for Auros. Strong financial controls, continual investment in existing client support and highly targeted sales and marketing campaigns, coupled with a great team, have all helped to ensure our continued success.” The appointment of a dedicated Client Relationship Manager in 2008 has enabled Auros to enhance client service levels further. This dedicated resource works alongside Auros Project Managers to ensure that, in addition to providing traditional account management support, Auros can proactively work with clients to ensure that their ongoing needs and objectives are met or exceeded. Examples would include the recommendation of website optimisation techniques or by providing guidance on how to leverage the latest technology advancements. !/assets/39/01.jpg! As a company working with a considerable number of public sector clients, the current economic climate doesn’t seem to be dampening the teams’ spirits. Significant focus has been placed on producing high-quality, public-facing, websites and in the last 12 months the team has worked on websites for the likes of Emap Glenigan, Bedford Borough Council, Knauf, LGC and the British Heart Foundation to name just a few. It cites some of its most exciting work of the last 12 months to be a project for Cornwall County Council, a portal site for Emap’s Glenigan brand, which provides market intelligence to the construction and property sectors, while not forgetting the corporate site and four international multi-lingual sites (China and Hong Kong, Eastern Europe, India and South East Asia) it has created for Scott Wilson Plc. As well as having many global clients, Auros also retain a lot of regional business. “We have historically worked (and are currently) on a significant number of South West projects and have long-term relationships with many of these. Examples include: Badminton Horse Trials, Cornwall County Council, Crown Pet Foods, GWE Business West, South West of England Regional Development Agency and The University of the West of England. The South West is an excellent location for Auros to be headquartered. We have clients across the UK and further afield, but Bristol provides us with access to fantastic people and is well placed for travel, in addition to being a great place to live and work.” Auros was also recently short listed by Computer Weekly for “Best Places to Work in IT 2008”. 0 60 39 dominic.mills@auros.co.uk Dominic Mills 07900605845 true false - One Cornwall (the new Unitary Authority for Cornwall) public website and Intranet. - Portal site for Emap’s Glenigan brand, which provides Market Intelligence to the Construction and Property sectors. - The Police Information Net for Scotland; a Scottish Police wide Extranet. - Corporate site and four international multi-lingual sites (China & Hong Kong, Eastern Europe, India and South East Asia) for Scott Wilson Plc. false false 30 25 BS8 3BY 1 Business West Alterian Plc 42 42 deborah.allmont@auros.co.uk Deborah Allmont 01179466800 01179466800 true Bristol 2300000 false 1708943 true 2009-06-01T17:12:47Z www.auros.co.uk Central Government Charities Construction and Property Education Finance Health (including NHS) Local Government Manufacturing Membership Organisations Pharmaceutical Publishing Retail Service Industries Telecommunications Transport, Travel and Leisure 2001

Froomsgate House, Rupert St

We are particularly proud of wining our first piece of work with the BBC to develop the online campaign for their 3rd & Bird Children's TV show. We won a 5-way pitch for the business and have developed a truly creative website aimed at pre-school children and their carers which both engages with and educates the audience. The site has only recently launched but in the first 2 weeks of launch the site has received 10,000 visitors with an average dwell time of 10 minutes and 18 page views per unique user. The next phases of the campaign will see a social media and Online PR push around the releases of the series DVDs and other key merchandise. We are also delighted to be working with Airmiles on its first social media and word of mouth campaign. 1 AgencyDMG, InboxDMG, CheezeDMG, GraphicoDMG CyberDMG, DigForFireDMG, GasboxDMG, JaywingDMG Jon Morgan MD HyperlaunchDMG 1 2009-04-14T23:19:38Z !/assets/92/01.jpg! Over the last year, HyperlaunchDMG saw the appointment of Matt Ramsay as CEO of both HyperlauchDMG and sister company InboxDMG (see entry 27). Its strategy over the last year has seen Hyperlaunch look for more work in the both the digital PR and social media sectors and has also resulted in the appointment of Harriett Owen as Head of Digital PR and Social Media. This year has also seen the team create a variety of effective sites, including the Annie Lennox Official Website, which charted 250,000 unique visitors in its first month. “This involved working closely with Annie Lennox herself and resulted in a highly creative and critically acclaimed website which has won five awards (including a Webby) and was short listed for several more.” The agency was also contracted by the band Scouting For Girls, to create their digital PR campaign which won the Grand Prix at the DADI Awards in October 2008. By re-modelling the perception of the band online, and implementing an extensive PR campaign (radio, TV advertisement and press), Hyperlaunch produced a set of outstanding results: the band’s first E.P. single, It’s Not About You, was the highest charting limited edition E.P. in chart history and the debut album has now sold over 700,000 copies in the UK. The team cites its most significant campaign of the year to be their first piece of work for the BBC. Tasked to develop the online campaign for children’s TV show 3rd & Bird, Hyperlaunch won a five-way pitch for the business and has developed a website aimed at pre-school children and their carers which both engages with and educates the audience. During the first two weeks of launch, the popular site received 10,000 visitors. The next phases will see a big social media and online PR push around the releases of the series DVDs and other key merchandise. 1 50 92 Harriett Owen, Head of Digital PR Digital PR and Social Media is a key growth area for the business and Harriett brings with her a wealth of experience in the area having worked at a number of London agencies on brands such as Adidas, Disney, Unilever and Lynx deodorant. jon.morgan@hyperlaunchdmg.co.uk Jon Morgan 0117 930 8800 true false 1. Annie Lennox Official Website. This involved working closely with Annie Lennox herself and resulted in a highly creative and critically acclaimed website which won 5 Awards (including a Webby) and was shortlisted for several more. In its first month of launch the site received 250,000 unique visitors. 2. Scouting For Girls Digital PR campaign The campaign won the Grand Prix at the DADI Awards in October 2008. Our online strategy was structured into three distinct parts. The first phase of the campaign was to establish the band within niche music communities and help the band develop a credible reputation within the appropriate taste-making circles. Once these foundations had been extensively laid the second part of our strategy dove-tailed in; this involved us utilising the kudos the band had gained from being associated with these UK taste-maker communities and gradually re-modelling the perception of the band online with a view to taking them to mass-market. Our final strategic phase was to maximise the profile of the band over an extended period of time and ensure the online campaign experienced sufficient long-tail to support the overarching PR campaign (radio, TV advertisement and press). The Results of the campaign were outstanding. Scouting For Girls’ first E.P. single, ‘It's Not About You’ was the highest charting limited edition E.P. in chart history. The band’s first three singles all went into the Top 10 in the UK charts. The Scouting For Girls’ debut album has now sold over 700,000 copies of the album in the UK. The band now has over 47,000 friends, the You Tube channel has seen over 50,000 full channel views, with over 3000 unique subscribers. The ‘She’s So Lovely’ single video has been viewed over 2 million times, whilst the ‘Elvis Ain’t Dead’ single video has been viewed over 1.6million times. A total of 273 online PR placements were secured across 92 individual sites over the duration of the campaign. 3. Borders Social Media and Viral Campaign. This was a word of mouth campaign for the high street retailer which, through a variety of tactics, saw the brand obtain: a social media outreach of 5m users; Numerous brand advocates and affiliates; a significant shift in brand sentiment and share of voice amongst its competitors; over 50,000 voucher downloads and an ROI of £5 earned for every £1 spent on the campaign. false true Digital Marketing Group plc 100 10 32 BD1 2QJ 1 84 82 dean.drew@hyperlaunchdmg.co.uk Dean Drew 0117 930 8800 0117 930 8800 true Bristol 2100000 false 2003921 true 2009-05-29T12:33:49Z www.hyperlaunchdmg.co.uk Entertainment, Publishing, Media, Children's, Youth, Broadcast, Retail, FMCG, Charity 2001

Ropemaker Court, 11 Lower Park Row

BBC Trust - really important to the client, really interesting issues, really great client to work with. MEC Global - multiple campaigns on big-ticket feature films, very good media agency with very nice people. 1 Team Rubber is a group consisting of: - Delib (opinion research and public consultation), - Rubber Republic (advertising and online PR using social media) - Rubberductions (film production). Andrew Parkhouse / Chris Quigley Director Team Rubber 1 2009-04-08T13:54:04Z !/assets/68/logo.jpg! Team Rubber’s strategy over the last 12 months has been to strengthen and grow its main businesses – Delib, Rubber Republic and Rubberductions. This has involved a mixture of building up their talent pool, investment in IP, innovation, and a focused new business push. From a talent perspective, Rubber has grown their team to around 35 and to accommodate this rapid growth, has recently acquired bigger offices in Bristol (King Street) and London (Soho). From an IP perspective, it has invested heavily in R&D projects, to ensure they have industry-leading products. MD Chris Quigley says, “Our primary focus has been the development of the “Viral Ad Network” – a niche branded content ad network that connects relevant and fun content to the right people through websites, blogs and other social media, sharing revenue with publishers and site owners. Innovations include the development of “aMap” (short from argument map) which is our first B2C offering.” !/assets/68/01.jpg! As for the new business strategy, the team has been striving to consolidate their position in the UK and encourage growth in additional markets like the US. Quigley says, “Our work in the USA has lead to work with The White House which is obviously an amazing win for us. However we can’t say much more because information on such a high-profile government contract is just a little bit sensitive!” Some projects the team can discuss include their campaign to promote the release of two major blockbuster films – Watchmen and Tropic Thunder – through the use of viral ad campaigns. Closer to home, Rubber has produced a creative animation entitled Change Your World, for Bristol-based National bike charity Sustrans; a film and online PR campaign entitled Harvest for SWRDA; and ‘Opinion Suite’ for Bristol City Council – an open source platform for public consultation. Other key work includes a Europe-wide viral campaign to support JVC’s sponsorship of the European Football Championships and viral seeding work for Lastminute.com. Rubber is also particularly proud of its work for BBC Trust, where they provided a full service public consultation on BBC services for young people - a highlight of the project was when Chris Moyles filled out the survey live on Radio 1. “BBC Trust is a really important client to us – we’ve always worked with local and central government, so this was an interesting expansion for us which we really enjoyed.” !/assets/68/02.jpg! Looking positively towards the future, Team Rubber is hoping to grow its presence in the UK market, while at the same time, is also planning to open an office in the USA to assist their plans for expansion overseas. It says: “While the initial focus of the office will be to introduce Delib’s consultation services to the overseas markets, the office will also act as a base for all of our other divisions.” 5 70 68 London andy@teamrubber.com Andrew Parkhouse 0845 680 0575 true false 'Watchmen' feature film release, 'Tropic Thunder' feature film release - MEC Global/Paramount, pan European seeding and online PR for major feature film releases. 'Harvest' - South West Regional Development Agency - film production and online PR campaign to tell a good story about the strength of creative industries in the South West. 'Euroball' - JVC, Europe-wide campaign enhancing JVC's sponsorship of the European Football Championships with an online game and PR. 'Change Your World' - Sustrans: - creative animation for Bristol based national charity, encouraging people to pledge to not travel by car. Lastminute.com - seeding and online PR (for Steel London) - major viral piece 'HMRC Charter Consultation', HM Revenue and Customs, national online consultation on customer charter to guide HMRC activities across all public service areas. 'Opinion Suite' - Bristol City Council (also Eden District Council, London Borough of Sutton and BBC Trust), open source platform for public consultation in conjuction with Europe's leading local authority for e-democracy. BBC Trust, full service public consultation on BBC services for young people. Filled in live by Chris Moyles on Radio 1! 'Inside Today' - Radio 4 Today Programme, charming little film to build on relationship between Today programme and it's loyal audience. 'aMap' our own project to produce printed and online 'argument maps' on a range of popular subjects, this is a direct-to-consumer product which has attracted international PR coverage following the product launch in early 2009. 'Viral Ad Network' - we've developed a significant online platform for the distribution of fun content funded by advertisers. The Viral Ad Network connects relevant and fun content to the right people through websites, blogs and other social media, sharing revenue with publishers and site owners. 5 true false 10 30 BS1 5BN 1 IAB Consultation Institute Thought Den Mobile Pie Netsight Play Nicely Beef E3 64 35 chris@teamrubber.com Chris Quigley 07710 145575 0845 680 0575 true Bristol 1700000 false 913000 true 2009-05-29T12:33:48Z www.teamrubber.com Entertainment brands, sports sponsorship, electronics brands, Government (UK, US, EU), public sector (local authorities, NHS, fire, police), charities, media agencies. 2001

1st Floor Royal London Buildings

o2 o2 has been a significant win for True Digital. Not only are o2 a major brand player, they enable us to extend our expertise into the telecommunications industry. Since winning o2 earlier on this year, we are about to embark on our third major project with many more in the pipeline. 1 True Clairty Tim Beckett Managing Director True Digital 1 2009-04-17T11:43:21Z !/assets/148/logo.jpg! From his sunny central offices in Bristol, MD of True Digital Tim Beckett hopes his company is quietly raising the game for digital agencies in the South West. The founding partners of Bristol-based True Digital all boast global agency network experience, having worked with some of the world’s biggest brands. Those credentials, combined with its user-centric, performance-oriented approach are making True Digital irresistible for the likes of O2, Furniture Village, English Heritage and Nike Teamwear. In the past year, True Digital has worked with O2 on two major projects. Director Tim Jones says, “We’ve been helping O2 explore the challenges and potential for the mobile sector. We are about to embark on our third major project for them, with many more in the pipeline.” !/assets/148/01.jpg! Another significant win this year came from The Army. Faced with an increasingly challenging recruitment environment, The Army turned to True to drive footfall into local Army recruitment offices. The agency devised a set of 10 new regional recruitment sites that offer prospective recruits an honest, close-up view of life in the Army from people who are exactly like them. Online advertising on social networking sites like Facebook has proved hugely successful in driving traffic to the regional sites. This year also saw True pick up the Online Retailer of the Year Award at the Fresh Awards for their work on Furniture Village. True’s relationship with FV goes from strength to strength as its extensive optimisation programme continues to help the online store defy the credit crunch. Online traffic is up by over 40% year on year, and an affiliate marketing campaign has proved to be hugely successful. !/assets/148/02.jpg! True also retained the UCAS account to develop phase two of yougo, the exclusive student community website it devised, named, created and built in 2007. The site’s full web 2.0 functionality now supports personalised content, forums, commenting and wikis. Jones says, “The keenness of big commercial partners, including Apple, Orange, Cult and Lonely Planet, to be involved is testament to the strength of its proposition. Other highlights of the last 12 months include True’s online retail credentials landing them the Allied Carpets account. Their Million Futures paper planes site for education innovator Futurelab launched to wide acclaim and was featured in The Times and as Adobe’s Site of the Day. Alongside significant client growth in the last year, True has extended its ambitious young team with a number of new appointments. Anna Jackson adds strength to the agency’s media offer as Digital Media Consultant, while Mark Dearman joined their fast growing creative team as Design Director. The agency has impressive plans for continued growth in the coming year. 5 70 148 Anna Jackson - Digital Media Consultant Anna Jackson, ex business director of online media at Quantum/BLM, joined the True team to strengthen our online media service. With our capabilities in SEO and paid search, email marketing, affiliate marketing, display advertising, online PR and sponsorship strengthened, many of our clients have already embraced the power of online media. Mark Dearman - Design Director Mark Dearman joined the True Digital creative team in 2008 from E3. Mark has been a fantastic addition to the agency bringing exceptional design credentials and sharing our drive to create truly innovative digital solutions for our clients. lindsey.richardson@truedigital.co.uk Lindsey Richardson 07961 714341 true false ALL FIGURES STRICTLY CONFIDENTIAL Furniture Village The brief Furniture Village is a major retail park presence with 36 stores UK-wide and a turnover in 2007/2008 of £210m. They appointed True Digital to develop a multi-channel digital strategy that would help them exploit the potential of digital and accelerate their business growth by: • supporting the customer buying process and driving more qualified leads in store • showcasing all the products available in store (1500+ big name and own brand products) and making the 50 best sellers available to buy online Interpretation The internet has transformed the way we buy big ticket items like furniture. People prefer the convenience of researching online, then expect the option to review and buy in store, or go ahead and buy online. Furniture Village is an aspirational brand. They take pride in the quality of their products (every one carries a 5 year guarantee), the expertise available in store, and the great value and service they offer. Our challenge was to match the in store experience by creating an online store that makes the product the star. It’s easy to browse, easy to find what you are looking for and easy to buy. Activity We created a digital experience that gives the product centre stage. Enlarge and zoom, texture mapping, and online video all enhance the presentation and help the user “feel” the quality. Online buying and care guides encapsulate and replicate the in store expertise. The buying experience is smooth and elegant, with a choice of payment method: Credit card, interest-free credit, cheque and reassurance throughout. Online traffic is maximised by targeting consumers in-channel through natural and paid for search, e-mail, and affiliate marketing. We now hold the top spot on Google for ‘sofas’. We introduced a product database, integrating the web site with core business systems – inventory, offers and pricing - on a daily basis. Orders are directly linked through to the company’s back-office system. The site is therefore easy to update and maintain, with no need for a large back-office team. Results When we were appointed, site traffic averaged 30k visits per month. Visits are now over 300k visits per month. From a standing start, online sales of £3.1m were achieved in year one, growing to £4.5m in 08/09. Whilst real world store traffic is relatively flat, conversions are up 5%, as we drive more qualified buyers into store. There are now over 3000 products on the site, all available to buy online. The site has helped fuel tremendous growth in the business over the last 3 years. FV Online is now the most profitable store, and is set to be the biggest store within the next two years. FV Online was awarded the Fresh Digital award for the best online retailer of 2008. UCAS We designed, built and manage yougo, a student-only community, on behalf of UCAS, the student admissions body. UCAS wanted the site to extend their relationship with students and develop commercial opportunities with brand partners. Revenues generated contribute to keeping admissions fees low for students and institutions. The first iteration of yougo generated more than 200,000 registered members and over 900,000 contributions. True Digital has now finalised a new design for the site to reflect the fast-changing needs of online communities and students. The new approach builds on our initial success while working harder to surface more content for the student. The homepage will become more of a user dashboard from which to view new posts, recent articles, new items in their own network, and see at a glance what their friends are up to. They can personalise their dashboard to reflect their areas of interest by minimising and moving content panels around. The design is clear, modern and easy to use. Content is the focus. Strong use of red amplifies UCAS’s core brand, while a swirling vignette gives its own unique edge. The new site is supported by reinvigorated marketing activity. Army The brief While the main Army Jobs site is proving effective at satisfying curiosity, the Army need to turn that curiosity into real interest online, drive increased footfall into local recruitment offices and secure more commitment to join. Our solution True Digital devised a set of 10 new regional recruitment sites for The Army. Designed to get more potential soldiers and officers into recruitment offices nationwide, the sites offer prospective recruits an honest, close-up view of life in the Army from people exactly like them. Each site contains information on local events, the chance to meet local regiments and opportunities to talk to local soldiers, find out how they came to join the Army and what life is really like for them. There’s also lots of practical information on how to find your local recruitment office, what to expect, what to wear and even whether you should take your mum along! The results The sites are working well to convert interest generated nationally into local enquiries for both the regular Army and TA. True Digital is now planning local media activity to drive more Army prospects to the sites and from there to local events and recruitment offices. FutureLab The brief Futurelab are specialist education innovators. Part government, part private funded, they work with government and commercial organisations to transform the way people learn and interact through technology. In partnership with the Department for Schools, Children and Families, Futurelab are undertaking a major consultation on the future of education in the UK. The consultation includes on and offline surveys and research groups to find out what people want from education in the year 2025. The findings will guide the governments’ long term plans for education. As part of this initiative, Futurelab required an online tool to engage with users, encourage them to explore others’ views on the future of education, and more importantly, express their own. Interpretation Traditional surveys and tools have their place as pure research tools, but we needed to create something that would inspire users to express and share their views and opinions. We wanted to harness the creative and interactive qualities of the web. We thought about how people feel when they think about the future, and what might inspire them to stop and spend some time exploring others views and creating their own. The core idea was based on casting your wishes, hopes and fears into a free, open space that everyone can share. And so Million Futures (www.millionfutures.org) was born. Activity Million Futures is a simple, elegant site, which invites users to interact with a series of questions about the future. The blue sky interface is bright, bold, and playful. Ambient bird and wind noises help transport the user to a more serene, contemplative space where they’ll feel encouraged to express themselves. The feel is one of relaxed calm. Added features and close attention to detail contribute to a sleek, compelling experience: the paper planes have folding sound effects when they open and close, the menu items have animated rollover-states and sound effects too. A series of 6 questions are asked of the user. They can choose which to answer. Users write their answer on an unfolded paper plane in a handwritten font. Submitting their ideas, they see their plane fold and fly to join all the others in orbit. They can explore others’ points of view, search for flight numbers, search by popular keywords, or scroll through different layers of submissions. Frequent users will discover hidden functions to change the direction of the planes, speed them up or slow them down. A built-in profanity filter helps avoid abuse, and users can report inappropriate entries to the editor. Futurelab have a simple admin interface which allows them to access all the submissions, export them to Access or Excel and conduct analysis of the data. Not only does it look great, it collects valuable insight and actionable data. Results After only a quiet word of mouth launch the site has already generated hundreds of submissions, been featured as Adobe’s site of the day and been discussed on a range of sites from econsultancy to Communication Arts false false 30 20 BS1 1PN 1 Account Planning Group CIM 118 128 tim.jones@truedigital.co.uk Tim Jones 0117 9277750 0117 9277750 true Bristol 1494027 true 1480344 true 2009-05-29T12:33:50Z www.truedigital.co.uk True Digital have experience of a wide range of sectors including: - Travel - Education - Financial Services - Youth/ Student - Telecommunications - Public Sector - Retail - Utilities - Automotive - Health 2004

7 Alfred Street

Securing a 12 month contract for exclusive execution of design and artwork projects for Disney Consumer Products 1 Andrew Warne MD Armadillo Marketing 6 2009-04-21T08:26:17Z !/assets/185/01.jpg! Armadillo has had a good year, having secured a 12-month contract for exclusive execution of design and artwork projects for Disney Consumer Products. Over the last year, the company strategy has been based on client retention, maximising business development and new business growth – with a particular focus on digital marketing. MD Andrew Warne says, “We’ve developed our capability further in the digital field to respond to its arrival as a permanent part of all communication plans for clients.” The company has also been busy expanding its core team and has brought in new staff in both the design and digital teams to help them meet the demands of current work and predicted future growth. The defining moment of the year came when Disney Consumer Products appointed Armadillo on a rolling 12 month contract, which included work on film and DVD launches including Camp Rock. To capture the excitement and energy of the exclusive Disney DVD release, the launch mail was bright, bold and exciting, with extras such as the ‘Camp Rock Mixmaster game’ and a competition for Disney users to win signed Camp Rock merchandise. Another significant Disney campaign was the brief to promote the release of Disney-Pixar’s 9th Blu-ray™ and DVD, WALL-E. Armadillo created an engaging launch email, which offered direct consumer links to retailers. The mail was packed full of other exciting content, such as online games, activity sheets and special offers. Other clients include: Disney Home Entertainment products, Blockbuster and Xtravision. Closer to home, 2008 saw Armadillo design the packaging for the successful launch a range of painting and sketching gift sets for Winsor & Newton. The team has also been working with Bristol International Airport to create branding for its new fast-track security lane which enables users to move through security with minimal queuing. 2 60 185 andrew@armadillomarketing.co.uk Andrew Warne 01225 469892 true false Disney Ecrm across europe continues to expand, New packaging and POS for Winsor and Newton, huge expansion of our work for Bristol International Airport, New clients in LG electronics, Brabantia, biggest p[itch win was the whole of xmas literature and POS 2008 for H Samuel false false 10 18 BA1 2QU 1 Kerve, 3Sixty 14 16 karl@armadillomarketing.co.uk Karl Sorensen 01225 469892 01225 469892 true Bath 1450000 false 2030000 true 2009-05-29T12:33:51Z www.armadillomarketing.co.uk Retail Entertainment Travel 1991